The Queen of roses, the Avalanche+® rose. A modern classic. This rose brings glamour to every day and every bouquet.

This wonderful film is made by Cinefleur.

Cinefleur is your digital floral magazine which combines the art of cinema with flowers and greens. Every other month we show you the stories of the people behind their beautiful products. The story is told by people out of the field and is supported by beautiful videos and visual elements. In short, Cinefleur is THE magazine for the flower sector.


Who doesn’t love a rose? They are one of the few plants that nearly everyone grows at some stage or another. It is also a plant that seems to survive even if the garden has become overgrown and neglected. Roses can look so much better if you choose the right one as John Mason from ACS in Australia explains.